Know Your Cut

Whether grilling up some gourmet burgers, crafting a cottage pie or spending a slow Sunday making a lasagna for the family, you’ll need the finest quality minced beef to make it work. Ours is minced daily to guarantee maximum freshness and imported from Australia fresh – not frozen - for maximum quality. It is also grain-fed, giving it an extra boost of beefy flavor that will take any of your signature recipes to the next level.

How We Do It

Great beef mince starts with the right cut, which is why we use only fresh beef knuckle—never frozen—to create the perfect balance of 80% lean meat and 20% fat. This ensures just the right amount of richness for a juicy, flavorful result every time. By grinding in-house daily, we maintain exceptional freshness and texture, making our mince ideal for everything from classic Bolognese to the ultimate homemade burger.

The Source of Flavor

Our Angus Grain-fed Beef is imported chilled directly by us from Australia and never Frozen.

Cook It Like a Pro

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  Chili Con Carne

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  Spaghetti with Mozzarella-Stuffed Meatballs

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  Homemade Meatloaf

Frequently Asked Questions

Q. Why does fresh beef turn brown, and is it still safe to eat?

A. Beef turns brown due to myoglobin oxidation; it's safe if there’s no bad smell or slime.

Q. What is the use of points?

A. Points can be used in our star shop and exchanged for gifts.

Q. Will I get discount if I buy more?

A. For every purchase we provide stars which can be exchanged for gifts in our star shop.

Q. How long can the product be stored if I don’t eat it right away?

A. Please look on the product label for guidance.